We have been looking after banks and financial institutions since 1995. Exclusively since 2005. We have experience with public banks, private banks, direct banks, mortgage banks, credit card processors, investment companies, fund management companies and insurers. And we do it all in three languages.
Not doing anything and not being has no effect!
Sales goals
Increase sales
When our clients want to launch a new product or modify or increase the number of customers for an existing one, we will achieve their aim.
Our strength is knowing your customers' affinities. Shareholders prefer red wine; most saving is done by people aged 40-49, and credit-card holders are more likely to own a dog than a cat. We know the facts and we have years of experience, during which we have watched lots of products come and go. Innovative ones and unbelievable ones.
Thorough research, clear strategies, effective designs and the optimum media selection. That's how we profile your product and achieve your sales goals.
Campaigns
Now that we have described the various areas of our services, we would like to turn to one of our particular strengths: our processes. When you ask us to plan and carry out a campaign, it's good for your health and your private life.
We run campaigns as if we were a part of your company. Once the strategy is in place, we start with the – usually cross-media – creation. The media planning is also clarified at this point. These findings are included in the creation; offline and online design intermesh. This also applies to the production (film, print, online) and the media planning. We have never missed a publication date. And our clients also read these pages. Our team is 100% reliable. We are equally careful with your budget - surprises never happen.
Acquiring new clients
B2B or B2C? We look after specialists with five clients and banks on the mass market for whom only double-digit market shares count. Although both involve the financial market, they have very different mechanisms of action and communication requirements. The requirement is often to acquire new clients for the company's entire portfolio.
There are 149 banks in Luxembourg; Germany's banks have a balance sheet total of over 8000 billion euros, and in France one branch bank is fighting for 2340 potential customers. Competition is fierce, communication expensive. Which is why it is a good idea for your communications budget to be invested by experts.
Customer loyalty
The most cost-effective client is the one you have. Your performance and your relationship with them will help you to retain your clients. Your performance is up to you, but we can help you with the rest. Customer loyalty measures require a high level of sensitivity, and usually represent communication ‚"on the edge". Usually, only little can be achieved with classic communication, and the solutions are all highly individual. At the moment, around 3.5 million people in Germany are thinking about changing their bank. We'll help you to keep them.
Image goals
Familiarity/friendliness/emotion
We never fail to be amazed when we ask our clients for information on market recognition or for a perception profile. Only a few have valid figures available, and there's often a world of difference between self and external assessment. Whether you or your product are well placed in the relevant set is also down to familiarity, trust and emotion. Your clients' decision-making processes are as delicate as the early morning mist. Even mild dissonance can lead to a refusal that not even the client will be able to explain.
Image-forming and emotional charging are long-term, intelligent processes. If you define how you want to be perceived, we will develop the strategy for you.
Familiarity is very important, but it's not everything. 97% of people in Germany have heard of the Sparkasse, but only 47.8% of them are customers there. However, a bank with 4% familiarity cannot expect to have a 4% market share.
And the fact that only 53% of people trust their house bank is also of significance to communications.
Brand leadership
Germany has more registered brands than words (approx. 800,000 brands, approx. 500,000 words with an average of 16,000 words spoken a day). If you accept that the creation of a brand requires more than its registration, then it follows that a professional, disciplined process is required for the world to perceive a brand as such.
Of course, a bank or product can be a brand. Take a current account, for example: a current account in the EU costs an average of € 112 a year. It costs € 154 in France, € 104 in England, and € 89 in Germany. At least 93% of the population has at least one current account. Striking: a large market with few ‚Äúgenuine‚Äù brands.
Relationship communication
This subject brings us to information structures between you and the recipients who are known to you, such as colleagues or investors.
Investor relations in particular are perceived quite differently between companies and capital providers. Although 87% of companies think the way they communicate with investors is all right, only 45% of investors feel the same way. There is also a 20% difference in the perception of the speed of communication. We have acknowledged this discrepancy in the quality of relationship communication, and we develop solutions for our clients.
This communication is the most confidential of all forms of communication. We always treat your information with the greatest confidentiality; as a specialist on the financial market, discretion is fundamental and essential. Which is why you can always rely on our professional solutions and our confidentiality, no matter how sensitive the issue.
Three tips for obligatory communication: 1. Reduce costs, 2. increase your speed or 3. use the obligation for effect communication.
Saving costs
The obligation stuff
Obligation communication is not quite as spectacular as effect communication. But it's just as sensitive, because legal obligations and set dates have to be observed.
Most funds, irrespective of their countries of origin, are not entitled to pre-tax deduction. VAT is included in the costs. However, we can offer you a legally correct cost reduction, wherever your company is based. We will be pleased to discuss the details with you personally.
Business reports
Companies also use the publication of business results to transfer their image. With this in mind, our highly qualified designers and typographers work with this company "business card". Our clients decide how impressive or factual the report should be. And as always, we look after the entire process, right through to printing or online publication.
Saving time
Funds
The costs for obligatory communication flow into the fund costs, and also influence the TER. They have no other function than to comply with the reporting duty. The aim: to produce as inexpensively as possible.
We have developed intelligent processes to produce fund reports as inexpensively and as quickly as possible. The costs are adapted to the client's working process. Sometimes we only receive account allocations, and we produce the profit-and-loss and balance sheet from them. Of course, we also check your assets, if required.
We establish the precise costs using the online questionnaire on this website. So far, we have always been able to reduce the costs and deadlines for every client. For the sake of completeness, we would also like to add that we also produce the sales brochures.
Corporate Actions
Obligatory communications in the press and online only have to be inexpensive and punctual. When choosing the most favourable obligation media, we will be pleased to act as a consultant from the time the fund is set up. This can help to achieve significant savings over the long term. We optimise the formats and keep them to the minimum. We will be pleased to carry out the media bookings, supervision and reporting for your publications, all over the world.